Dr. Gilliland

General Optometrist and Low Vision Specialist.


He actually originally contacted us because he had heard a rumor that one of our doctors was retiring and a spot was open, and even though that wasn’t true, it was offered for him to join the practice before he could say no. Dr. Gilliland already has 20 years of clinical experience and jumped right in and is a great asset to our patients by not only practicing general optometry but by offering the only low vision specialty clinic in our area of East Tennessee.

Dr. Gilliland earned his undergraduate degree from Middle Tennessee State University and went on to earn his Doctorate of Optometry in 1994 at the Southern College of Optometry (SCO). Dr. Gilliland was quite the student during school and has a long list of honors, professional memberships, and awards, but if asked today, he will say that his greatest achievement in school was winning the heart of his lovely bride, Traci.

Dr. Gilliland also has an impressive list of research participation and lecturing and public speaking appointments. He has definitely kept progressing in his career and has added quite a bit to the optometry profession, especially in the specialty of low vision.


Doctor Gilliland as well as his staff immediately put me at ease with their friendly demeanor while patiently and professionally taking every step necessary to provide the care and equipment specific to my case. It was clear that I was in the hands of a team that are masters in their field.

Brooke O.

Outside of the Practice

After work Dr. Gilliland is simply Bruce, or dad. He and his bride of 20 years, Traci, have 2 kids, Abby and Ian. The family are active members of Cokesbury United Methodist Church. Singing and playing the piano is Dr. Gilliland’s hobby and passion. Those closest to him know him for his faith, family, profession and playing the piano. He also loves doing activities with his family, including hiking, biking, camping and other outdoor activities.

Dr. Gilliand’s wife is also a business professional and his kids are involved in many activities, such as cross country, tennis, the boy scouts, and others. Planning a trip or vacation can sometimes be challenging with the family’s busy schedule, but Dr. Gilliland loves to travel and has spent many summer vacations going to Hilton Head Island, which has become a tradition for his family.